About Market Readiness Assistance (MRA)
MRA helps companies expand overseas by defraying up to 50% of costs for 7 types of activities, capped at S$100,000 per new market.
Overseas Market Promotion
Support is capped at S$20,000 per market
Overseas Business Development
Support is capped at S$50,000 per market
Identification of Potential Overseas Partners
Identify franchisees, distributors, JV partners, logistics partners, etc.
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In-market Business Development
Tap on outsourced business development services overseas
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Overseas Marketing Presence
Deploy an employee overseas to conduct business development
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Overseas Market Set-up
Support is capped at S$30,000 per market
Need additional help?
Apply for MRA
If your company is eligible for MRA, you can proceed to submit an application on the Business Grants Portal (BGP)