About the Programme

The Market Readiness Assistance (MRA) grant helps companies in their overseas expansion by defraying the costs of overseas market promotion, business development and set-up.

SMEs can receive up to 50% support of eligible costs per MRA application. There is no limit to the number of MRA applications that a company can apply, but support is capped at S$100,000 per new market per company.

The grant supports seven different activities under three broad pillars. To encourage companies to explore a range of internationalisation activities, there are further grant caps implemented on the pillars.

Overseas Market Promotion (capped at S$20,000)

  • Overseas Marketing and PR Activities
  • Overseas Physical and Virtual Trade Fairs

Overseas Business Development (capped at S$50,000)

  • Identification of Potential Overseas Partners
  • In-market Business Development
  • Overseas Marketing Presence

Overseas Market Set-up (capped at S$30,000)

  • Market Entry
  • FTA & Trade Compliance Consultancy

Please note:

  • Each MRA application is limited to one activity in a single overseas market by the applicant company.
  • There are no pre-approved vendors for MRA, except for FTA & Trade Compliance Consultancy projects (you may refer to EnterpriseSG’s list of FTA and Trade Compliance consultants).
  • Retrospective applications (i.e., project has started, payment has been made, or a contract has been signed with the consultant/vendor prior to application submission) are not permitted.
  • Each project shall not exceed 12 months.
  • Group applications (two or more companies listed as applicants in one application form) are not allowed.
  • Applications should only be submitted 6 months or less prior to the project start date. This is to ensure that companies have greater certainty and clarity that the project will proceed as planned, and to keep changes to the project after submission to a minimum.
  • All MRA claims are subject to audit by an auditor from EnterpriseSG’s Pre-Qualified Panel. The cost of audit starts from S$230 (dependent on audit scope), and are supported up to 50%, capped at S$500. Project and audit costs are subject to the same pillar cap.